Mind Body Matcha Brand Design

2026

Mind Body Matcha is a community space that offers a mind-body connection sensory experience. It combines a yoga studio, a teahouse, and an art studio to engage all your senses and provides a third place to connect with others. The brand focuses on calm, peaceful, inviting visuals while maintaining a sense of movement through the rounded typeface and the gradients. The logo symbol visualizes the third eye chakra with the dots surrounding it representing all seven chakras. The colors are soft yet rich, avoiding stark white and black, and instead using a creamy pale green and a deep earthy brown as the neutrals. The blues and greens are an earthly nod and provide eye catching pops of color. The pattern provides an entrancing experience and is versatile enough to be used in a multitude of mediums across the brand.